Mixue sold a total of 17.06 million shares in its initial public offering (IPO) and raised HK$3.45 billion ($440 million) on ...

That has helped Mixue, which is associated across China with its cheerful snowman logo, become a market leader. As of the nine months ended September 2023, the company held the leading position in ...

Mixue Bingcheng, which means honey snow ice city, now boasts over 45,000 outlets worldwide as of last September. The budget-friendly drinks giant, which is now better known for its bubble tea ...

In 2018, the firm introduced Snow King as its company logo and brand ambassador. Mixue planned to use the IPO proceeds for production facilities, enhancing its brand and marketing, working capital ...

Shares of China’s largest bubble tea and drinks chain Mixue Group jumped nearly 30% on their first day of trading on the Hong Kong Stock Exchange on Monday after the firm raised $444 million in ...

The company is immensely popular among consumers, boasting tens of thousands of its compact, mostly takeout-only stores sporting its trademark snowman logo. Mixue’s rapid rise since its founding ...

Susanna.” This recipe helped Mixue Ice Cream and Tea become the world’s biggest food-and-beverage chain by number of locations, topping McDonald’s and Starbucks.

By this metric, Mixue surpassed a record set by Ant Group's scuttled IPO in 2020 and Kuaishou Technology's share sale in 2021, which both raked in around HK$1.3 trillion in loans.

SHANGHAI/SYDNEY, Jan 3 (Reuters) - China's leading bubble tea makers including Mixue Bingcheng and Guming ... Their snowman logo is everywhere," he said. "They are doing really well in terms ...