earning the brand $497,000 in MIV, and a ship-print midi dress from Emilia Wickstead, one of her go-to brands, which earned $362,000 in MIV. The data was collected between March 4 and March 11.

(MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print, online and social media to calculate return on investment.) Released last Monday ...

Miss Grand International 2021 Nguyen Thuc Thuy Tien generated US$1.7 million in media impact value (MIV) at this year’s Paris Fashion Week, making her the top influencer in this category at the event.

Evangelista generated $8.7-million MIV to top the list, while Wurtzbach collected $6.7-million MIV. The pair surpassed aespa member Karina, South Korean actor Byeon Woo-seok, and Thai Kanawut ...

Meghan Markle's As Ever is off to a good start. Set to debut its first collection in the spring, the lifestyle brand earned $10 million in media impact value from its sister project, the Netflix ...