(MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print, online and social media to calculate return on investment.) Released last Monday ...

Miss Grand International 2021 Nguyen Thuc Thuy Tien led the Media Impact Value (MIV) among influencers at this year’s Paris Fashion Week, with her success attributed to her content strategy and ...

Evangelista generated $8.7-million MIV to top the list, while Wurtzbach collected $6.7-million MIV. The pair surpassed aespa member Karina, South Korean actor Byeon Woo-seok, and Thai Kanawut ...