Editorial content helps brands build authority and trust in the wellness category, according to a new Launchmetrics report.

(MIV is a proprietary metric that assigns an actual ... In the 1990s, Mark Wahlberg secured his “sex symbol” status with his Calvin Klein underwear campaign. The tradition has been kept ...

Miss Grand International 2021 Nguyen Thuc Thuy Tien led the Media Impact Value (MIV) among influencers at this year’s Paris Fashion Week, with her success attributed to her content strategy and ...

Evangelista generated $8.7-million MIV to top the list ... and Wurtzbach have been in constant pursuit of solidifying their status in the fashion industry. Last year, Evangelista topped the ...