The look is “wildly disheveled, but still beautiful and feminine,” explains Palau, who says that messy hair “leads us to ...

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For years, the ideal hairstyle was all about perfection: sleek, polished, and meticulously placed. But in the world of modern beauty, the pendulum has swung. The "messy hair" trend is more than just a ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. The buzz makes total sense. With the world yet to open up properly, most of us are ...

Alli Webb — the hair stylist-entrepreneur visionary who changed the industry with her blowout empire, Drybar, and sold it for millions in 2020 — knows hair is her identity. For a decade, her personal ...