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Mentos is not saying ‘yes to fresh’. New campaign is a yawn
For the 90s kids, Mentos means nostalgia. A simple mint became a memorable brand through creative marketing. And, its ‘Dimaag ki batti jala de’ campaign is at the centre of it all. These ads ...
KamCity1d
Mentos Grows Sharing Range
Mentos Sweets is expanding its sharing bag range with the launch of Feeling Berry Good. The new line includes three berry flavours: cherry, Blueberry and raspberry. The vegan-friendly treat offering ...
Mentos Feeling Berry Good bursts on to the sharing bag scene
Mentos Feeling Berry Good comprises of three fresh and delightful berry flavours; tangy cherry, juicy Blueberry and refreshing raspberry. This vegan-friendly ...
KamCity14d
Perfetti Van Melle Appoints UK Commercial Managing Director
Perfetti Van Melle has appointed Rob Lockley as its new Commercial Managing Director in the UK. He joined the confectionery manufacturer as Sales Director 18 months ago, helping boost performance ...