To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are ...

For the 90s kids, Mentos means nostalgia. A simple mint became a memorable brand through creative marketing. And, its ‘Dimaag ...

More recently, it's become a social media challenge. Now Mentos is bringing the experiment to life for a new generation in Fortnite. The brand and agency BBH London created the Mentos Fizzooka ...

Led by creative directors Stu Royall and Philip Holbrook, the team faced the daunting yet straightforward challenge to “make Mentos famous again.” No pressure. “The brand platform is all ...

The cola and Mentos experiment, which later became an internet sensation, was first publicly demonstrated by Lee Marek and 'Marek's Kid Scientists' on the Late Show with David Letterman in 1999.

This case study describes how Mentos, the confectionery brand, set out to acknowledge Singapore's National Day with an innovative approach. Mentos 'National Night' was created as a hyper local ...

MANILA, Philippines — Wrappers of candy brand Mentos were turned into benches and were distributed to major bus terminals to provide ample seating space for passengers waiting for their buses to ...

In a limited-time collaboration with Mentos, Fortnite players are able to use the Fizzooka in the game, which draws inspiration from the experiment of dropping the minty candy into cola.

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can ...