(CNN)-- Billions of dollars poured into political ads this election cycle, and they weren't just negative commercials, or attack ads, but messages of searing personal indictment. The question is ...

These mediums brought coffee ads to life, allowing brands to engage with audiences through catchy jingles and memorable ...

Oh what a relief it is.” But when I think of Alka Seltzer ads, two very different ones come to mind, one a slogan, the other a jingle. Perhaps the most memorable is the “I can’t believe I ...

Do people recognize famous advertising jingles? How well do members of different generations recall different commercial tunes? To find out, Signs.com quizzed 504 consumers of various ages. The study ...

From strategically placed QR codes during live sports to the power of personalized narratives, GALE's Winston Binch explores how simplicity and creativity converge to create memorable ad ...

It's widely suggested that marketers need to be much more creative in developing digital ads if they expect to overcome blocking and beat the skipping. Yet, many advertisers create the same product ...

“Persuasion is the only mode [of advertising] worthy of consideration,” it said (1). In 2008, Venu Gopal Nair, co-founder of ad agency Brand Portrait, claimed: “Advertising is about persuading, not ...