How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also improving online visibility.
Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...
In hair care, competition is stiff at the top - at least, online. Data from CreatorIQ shows that when it comes to the ...
These Musician-Backed Beauty Brands Have Everything You Need to Get ‘Full Glam’ This Valentine’s Day
While not every A-lister is interested in taking what they’ve learned from getting glam and applying it to their own beauty brand ... stringing along social media-savvy beauty buffs for months ...
Social media platforms have revolutionised the way beauty brands connect with consumers, turning engagement into direct sales opportunities. TikTok Shop, a rapidly growing marketplace, is at the ...
The chef gets steamy in the kitchen in a new ad promoting the makeup brand’s nude lipsticks — and hopes the pics will secure her a date with a “handsome man.” ...
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