One person noted that if the president is blaming the current situation on Joe Biden, then, “is he actually admitting that ...

The landscape of media buying in the U.S. is undergoing a seismic transformation. Driven by technological innovation, evolving consumer behavior, and the imperative for accountability, media ...

The rise of streaming platforms has fundamentally shifted the media buying landscape, creating new opportunities and challenges.

Sales executives from the company are making the case to top media-buying agencies that in the streaming era, Fox News Channel offers the large, live audiences that advertisers historically got ...

Shares of Newsmax went public last month and at a market cap of less than $2 billion, it's a cheaper option than Trump Media ...

Jared Belsky: There are five core problems with principal media buying. The first is that clients are not always sure if the media being selected for them is the ideal choice for them or the ideal ...

But that was about to change. “THIS IS A GREAT TIME TO BUY!!! DJT,” he wrote on his social media platform Truth Social at 9:37 a.m. Less than four hours later, Trump announced a 90-day pause ...

But that was about to change. “THIS IS A GREAT TIME TO BUY!!! DJT,” he wrote on his social media platform Truth Social at 9:37 a.m. Less than four hours later, Trump announced a 90-day pause ...

Popsycle, a data-driven marketing agency that supplies media-buying solutions to agencies, brands and nonprofits, has rebranded as Tara Media. Founded in 2017, the agency’s ad services includes ...

Principal-based media buying is a hot-button issue. Both its proponents and its detractors have very strong feelings. Take, for instance, the scrap last month between the Incorporated Society of ...