Rethinking ad metrics: why OOH deserves a seat at the table
Alcorn pointed out that campaign analysis is only as strong as the data it receives. “Your campaign analysis is only as good ...
Creative Bloq on MSN2d
McDonald's reminds us who started the no-logo trend with new campaign
W e've seen various brands drop their logo on adverts lately, and McDonald's is the latest to release a spot with almost no ...
Warc1y
How McDonald’s used app data to power digital OOH
In Australia, McDonald’s leveraged data from its Monopoly app to optimise its digital advertising and drive footfall in stores. McDonald’s, the global QSR, used its popular Monopoly app, based on the ...
Maccas Launches Brand-Free Brekkie Ads Via Leos London
While these ads make the food look delicious, B&T reminds all that Maccas breakfast items are best observed from afar.
Warc5y
How McDonald’s used app data to power digital OOH
In Australia, McDonald’s leveraged data from its Monopoly app to optimise its digital advertising and drive footfall in stores. McDonald’s, the global QSR, used its popular Monopoly app, based on the ...