Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery ...

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...

The rebrand marks the fourth name change for the service in the last decade, and the fifth name since HBO Go was launched in ...

Warner Bros. Discovery, the parent company of HBO, announced on Wednesday, “Same app. New-ish name. The plot twist everyone’s ...

HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

Here's what the executives had to say about the decision to switch back to HBO Max. WBD executives on the HBO Max rebrand.

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

The streaming platform Max will be called "HBO Max" once again, Warner Bros. Discovery announced on Wednesday, May 14. The ...

Warner Bros. Discovery is restoring the "HBO Max" name for its streaming service, just two years after rebranding as "Max." ...