Legend explains the brand name this way: The “Mara” comes from Maramotti and the “Max” from a fun-loving local roué in the town of Reggio Emilia—still the firm’s headquarters—who ...

At Milan Fashion Week, meanwhile, sister brand Sportmax focused on reinvention and highlighted raw denim, supple leather and ultra-soft bonded fleece, as well as feminine cuts and modern accessories ...

The extension follows the January 2024 renewal of the MAX&Co. Eyewear line deal, deepening Marcolin’s collaboration with the Max Mara Fashion Group.

Max Mara hewed to its traditional monochromes: burgundy, black, camel and a creamy color that the brand calls cascia, for the natural color of cashmere. Creative director Ian Griffiths said the ...

Duchess Sophie looked effortlessly elegant as she helped launch the 2027 Tour de France in Edinburgh this week. She stepped ...

Legend explains the brand name this way: The “Mara” comes from Maramotti and the “Max” from a fun-loving local roué in the town of Reggio Emilia—still the firm’s headquarters—who ...

Advertisement Article continues below this ad Max Mara hewed to its traditional monochromes: burgundy, black, camel and a creamy color that the brand calls cascia, for the natural color of cashmere.