The global supply of Japanese green tea powder is threatened by its social media-fueled popularity.

You’re in the minority. Demand is so great that The Japan Times warns of a global matcha shortage – despite farmers more than tripling their output since 2010. You won’t catch my tea causing ...

Matcha tea, a finely ground powder made from specially grown green tea leaves, has been a staple in Japanese culture for over 800 years. Originally cultivated and consumed by Zen Buddhist monks ...

whether that’s by partnering with high-quality organic Japanese tea farmers or by minimizing packaging and reducing single-use plastics. Since its launch in 2020, Cuzen Matcha has been named one ...