Martequity: According to a survey by Punt Partners released last year, 48% of businesses have implemented martech at scale ...

AI has radically changed the game for marketers. How is the marketing environment changing, and what does the future hold?

For our Martech for Drummies focus, we sit down with the high priestess of attention studies turned adtech pioneer for a ...

Buzzwords. Acronyms. Hype. Martech is full of them. As part of our Martech for Drummies guide, we’ve decoded the key terms ...

Experts debate whether AI will drive true stack convergence and spur big-time acquisitions — or just deepen vendor silos.

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, ...

Leading companies like Salesforce and HubSpot dominate the space, offering integrated solutions that streamline operations and drive growth, emphasizing MarTech's critical role in digital ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

In Africa, digital transformation is often misunderstood as adopting new tools or platforms. But Yaw Dwomoh, CEO of AdHive, ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...