Experts debate whether AI will drive true stack convergence and spur big-time acquisitions — or just deepen vendor silos.

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

MarTech has transformed the way brands connect with their users. From customer data platforms (CDPs) that unify disparate data streams to advanced recommendation engines that deliver hyper ...

In a world where international trade is becoming increasingly volatile due to a new wave of tariffs, marketing technology (MarTech) is defying the odds — not just surviving, but thriving.

The most forward-thinking renewable energy companies are now creating integrated ecosystems where marketing technology (martech) is enhancing Supervisory Control and Data Acquisition (SCADA ...