Shruti S, Associate Professor, TERI, writes how AI in marketing is shifting from pure performance to a more sustainable, ...

Innovation in martech used to mean new features, new formats, new platforms. Now, it means making what you already have work ...

We’re back with our no-bull answers to the industry’s biggest questions. And this month, we’re talking all things martech and ...

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? What do marketers look for in replacements? To find out, researchers at MarTech.org ...

Understanding the difference between automation and AI is more than just a technical detail—it has direct financial ...

The MarTech market is projected to grow from USD 175.95 billion in 2025 to USD 296.88 billion by 2030, at a compound annual growth rate (CAGR) of 11.0% during the forecast period.

In an attempt to keep up, businesses have poured millions of pounds into different MarTech platforms, plug-in software, and other bits of kit. The average marketers now use six different platforms ...