In 2022, the martech count climbed to 9,932 — up 24% from 2020 — with churn also on the rise. Nearly 1,000 solutions ...

Transitioning to martech (marketing technology ... and includes multiple expert personas to choose from, as well as an image generator.

2. Choose your martech stack based on business need, not Fomo The myth: You need every hot new tool to stay competitive. The truth: Tech should solve your problem, not become it. Action points ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

Representational MarTech, or marketing technology, enables personalised customer experiences and leads to increased engagement, higher conversion rates, and overall business growth. Over time ...

From quantum-powered bidding to cloud adoption stalling out, here’s what’s accelerating in the world of martech – and what’s still stuck in second gear. Photo by Growtika on Unsplash As ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

MarTech has transformed the way brands connect with their users. From customer data platforms (CDPs) that unify disparate data streams to advanced recommendation engines that deliver hyper ...