After creating a unique, Twix-powered and -inspired space for future Black technologists at AfroTech 2023, Mars Inc. returned to the conference this year ready to take things up several notches.

First introduced in the late 1960s in the UK and later in the US, Twix has been a staple of the Mars confectionary conglomerate. With its distinctive twin-bar design, the chocolate bar has consist ...

Reid: Mars has been a family-held company for over 100 years, mostly known for its confectionary products, so Snickers, Skittles, Starburst, Twix, all the names that you would hopefully have eaten ...

Twix is shaking up its creative approach in a way that acknowledges the divisive state of the world, albeit in a nonpolitical fashion. For years, the Mars-owned brand’s marketing played up a divide ...

The platform launch is a 360-marketing campaign, which includes a redesigned visual identity, OOH, TV, social and PR, bringing together a two-million-dollar investment for the Twix brand across the ...

“At Mars our teams work every day to build iconic brands that resonate across a wide range of consumers and contexts. “Centred in the human insight, that our fans are fostering maximalist living and ...

Chocolate and candy bars comprise a significant portion of the snack industry and based on brand awareness data from Statista ...