According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

Hard Candy and the Girl Scouts of the USA have a sweet treat for makeup enthusiasts. The cosmetics company has released a ...

Serrat makes the oft-mimed French girl aesthetic accessible, thanks to her penchant for messy looks punctuated by happy hues.

Makeup artists for politicians and women of all ideologies have thoughts. Getty If you’ve been on TikTok lately, you’ve likely seen the “conservative girl” trend taking over your “For ...

Halle Berry and her makeup artist, Hung Vanngo, reveal all the details of her 2025 Oscars glam to InStyle exclusively. See ...

Now, TikTok MUAs and novices alike are obsessed with "Cold Girl Makeup," the wintery take on the summer look. What exactly does this new trend consist of? Zoe Kim Kenealy, the creator who coined ...