The boss of Magners maker C&C has unexpectedly quit after the business took a multimillion euro hit from bad apple contracts. C&C, which also makes Tennent’s lager and Orchard Pig cider ...

Magners is welcoming in summer with a burst of dancing energy as it marks a new direction in its advertising and marketing.

The languishing cider market received an injection of new energy with the arrival of the Magners brand at a time when the industry had written the market off. The brand's strong point of ...

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the arrival of white cider (high strength, low apple content); the Magners effect (cider from Ireland, served on ice); and fruit cider. Some purists object to the sweet non-cidery taste ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...