Over the years since its launch Maaza, along with its sister brands like Gold Spot, Limca, Citra and Thums Up, had already established itself as a widely popular choice among Indian consumers.

India.com Business Desk June 3, 2022 1:32 PM IST Maaza Coca Cola: The company is aiming to take Maaza to a billion-dollar sales, like its sale of Thums Up. The company is also the owner of Minute ...

Schauna and Nadia Chauhan — daughters of Prakash Chauhan, who co-created beverage brands like Thums Up, Limca, Gold Spot and ...

With a strategy that combines both disruptive and conventional routes, Coca Cola India has turned Thums Up and Sprite into billion-dollar brands, and is now trying to bring Maaza into the same club.