NEW YORK – Thursday's new MLS brand unveiling — MLS NEXT — may be viewed as a typical exercise in sports marketing and branding, involving the unfurling of a new logo. Not for the MLS stars ...

The newest independent club in MLS NEXT Pro, Carolina Core FC, have unveiled their new brand identity and logo as they get set to kick off their inaugural season in 2024. The club celebrated the ...

The league operators once a tier below MLS NEXT will now operate the new tier of competition. Tier 2 will allow clubs that ...

MLS NEXT, a youth soccer organization that features some of the top players in North America and is operated by Major League Soccer, is expanding its number of clubs by creating a new competitive ...

San Diego’s MLS expansion team, which is set to take the field in 2025, has officially selected a brand identity in addition to its name: San Diego Football Club, or San Diego FC for short.

It was just one season ago that Patrick Schulte was lying down and making confetti angels as he celebrated winning the inaugural MLS Next Pro Cup with the Crew 2 team. Flash forward over 12 months ...