Movie studios are putting more emphasis on the IMAX brand as it stands out as a bright spot in the theater business.

The deal is “something we’re doing literally at the last minute,” IMAX Entertainment CEO Greg Foster told investors today at the Stifel Technology, Internet & Media Conference. Although ...

Imax Corporation and Bad Robot Productions, together with Glen Powell, Zipper Bros Films and Dolphin Entertainment, said Friday that they’ve commenced production on The Blue Angels, a ...

IMAX touted its $60 million ... s to the star field accompanying the “Star Wars” logo to the leathery skin on Toothless. Color saturation is more intense in “Tomorrowland,” greater ...

69 percent of participants in a study said that just seeing the IMAX logo on a movie poster gives the sense it's of higher quality. The conventional wisdom for the past few years of everyone in ...

LONDON—At the Empire cinema in Leicester Square this morning, IMAX unveiled Europe's first "IMAX with laser" digital projection system. As the name implies, the main difference is that laser ...

First, live near one of the 30 theaters in the entire world where it’s being projected on 70 mm IMAX film ... Murphy’s eyes are not just the color but the size of swimming pools, Nolan ...

Warner Bros. announced today that Barbie will get a one-week-only run on IMAX screens throughout North America and select international markets starting on Sept. 22. The limited engagement will ...