While the name Lillian Ellison may not be well-known to sports-entertainment fans, her alter ego is one that will never be forgotten: The Fabulous Moolah. In the world of women's wrestling ...

As of 2024, Moolah shoes were in 631 stores. Retail sales jumped 47% from 2023 to 2024. Moolah has had NIL deals of varying degrees with more than 80 basketball players. They include UConn's ...