Lifeway Foods, Inc. engages in the manufacture of probiotic and nutritious foods. Its products include kefir, organic kefir, plantiful, probugs, frozen kefir, cups and skyr, cheese, and supplements.

Below, we’ll explore the role of grit in driving trailblazers and we’ll take notes from Oatly and Lifeway Foods, two companies that know more about opening consumers’ taste buds to new ...