Blue Tab is the culmination of a decades-long relationship between the iconic jeans brand and the modern denim hub.

Miami's cult-favorite Coyo Taco is teaming up with classic denim brand Levi's to launch a specialty taco for the month of May ...

In a no-brainer move, Levi’s has rebooted some of its greatest hits using Japanese denim, and it’s selling out faster than a ...

The influence that celebrities have on denim trends is evident in The Lyst Index, the quarterly ranking of fashion’s hottest ...

By answering historical questions and providing context for marketing strategies, brands can honor their legacy while continuing to innovate. This approach isn’t just for giants like Levi’s.

Beyoncé Knowles-Carter and Levi’s are back with Chapter Three of their collaboration reimagining classic marketing spots from ...

Classic Trucker Jackets, Shortalls and A-Line Skirts are among the 100% cotton items available at reduced prices for a ...

Levi’s has been cutting back on promotions lately, but pricing is one of the levers, along with managing costs and working with vendors, that could help the brand blunt the effect of tariffs on ...

Levi Strauss reported better-than-expected first-quarter profit and gave a relatively upbeat outlook on the Trump administration's new tariffs.

In results announced at the annual shareholders meeting, voters rejected the proposed elimination of DEI policies.

and Levi’s are back and better than ever—and they have the clothes to prove it. With it, Posen hopes to give shoppers what they’ve come to expect from the brand—the perfectly broken-in ...