Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two ...

Defend against huge competitive threat. Within the U.S. confections category, Twix was a relatively small brand. The franchise was ranked ninth behind behemoth brands like Reese's (first) and M&M's ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...

At the centre of the campaign is a hugely fun and action-packed new TV spot titled 'Two is More Than One' (below), which pays homage to classic car chases. Twix has also gained a new logo – and in the ...

Twix has introduced its new global brand platform, ‘Two is more than one’. In a nod to the brand’s two-bar design, it ...

Twix has launched a new brand platform celebrating the “joy” of having it all. This initiative, which features a refreshed visual identity, is part of a $2 million (£1.54 million) ...

The company also reviewed social conversations around Twix and “both-ism,” which saw higher positive sentiment (60%) than its previous left vs. right identity (40%). “That started us down a ...