Why is it a Win for LeBron and Nike? Nike is still the preeminent basketball apparel brand, but it continues to have a competitor in adidas and more recently Under Armour. James is still king of ...

Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, ...

A recent report reveals that LeBron James’ media outfit ... The company produced the talk show “The Shop” and other productions (television shows and films), some featuring athletes from ...

LeBron James’ production company SpringHill lost ... The company — which includes a production unit, a marketing firm and an apparel company — recently agreed to a merger with British ...

including the LeBron TR1, which was designed to be worn both inside and outside the gym. James has also created apparel collections with Nike, which are available in full-family sizing.