Jaguar Land Rover invests in custom paint services for luxury clients
Wealthy clients will be able to match their car's palette with their private jet or yacht colours, added the company ...
Motor Authority10d
JLR investing $80M to expand luxury paint colors
With thousands more possible colors in its new palette, JLR hopes to draw in customers looking for something no one else has.
Fortune10d
Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Jaguar Land Rover’s Special Vehicle Operations caters to the well-heeled with exclusive options not available to the conventional buyer. © 2024 Fortune Media IP ...
Drive5d
Jaguar Land Rover to invest $130 million in bespoke paint operations
Bespoke customisation has become a key priority for Jaguar Land Rover (JLR) as it targets high-end customers with a £65 million ($AU129 million) investment in ...
AOL11d
Jaguar Land Rover bets $80m on bespoke paint services
The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) in a plan to expand its bespoke paint services in response to growing demand from wealthy customers.