As the Labubu toy trend reaches a fever pitch, Vogue Business speaks to fans and brand experts to unpack our fascination with ...

It’s small, toothy and often described as slightly creepy. But this plush doll, called Labubu, has quickly become an unlikely ...

Of all the creatures, Labubu became the most popular, and was brought to life as a toy in conjunction with Pop Mart in 2019. Pop Mart often sells Labubus through “blind boxes.” Similar to ...

From Birkin-toting adults to toy-collecting children, a certain plush toy called a Labubu is the name on everyone’s lips. The palm-sized collectible figurine was first released in 2015 alongside ...

But Labubu’s popularity has spiked over the past year, thanks to celebrity endorsements. Lisa, from K-pop mega group Blackpink, has frequently professed her love of the creature on social media.

Pop Mart’s Labubu bag charms have become a viral sensation with over 1.2 million videos posted to TikTok that include blind box openings. The it girl essential — that celebs like Dua Lipa and ...

From Birkin-toting adults to toy-collecting children, a certain plush toy called a Labubu is the name on everyone’s lips. The ...