SK-II, which had been impacted by Chinese consumers ... as well as boosting R&D with the launch of LXP Craftsmanship series, which it describes as "its most crafted, exclusive and luxurious ...

At the store's center is the LXP Experience, developed with international artist Studio Swine. This interactive installation features eight drops symbolizing the 8X PITERA power in SK-II's LXP series.