Savvy PPC marketers often praise LTV:CAC as a superior KPI for measuring profitability and guiding budget decisions. While insightful, correctly leveraging LTV:CAC is far more complex than it ...

By measuring LTV in relation to customer acquisition cost (CAC), you can measure the investment required to earn a new customer—including the cost of sales and marketing. This article will help you ...

CrowdStrike’s AI-native platform drives 23% ARR growth and deepening adoption across high-growth cybersecurity adjacencies.

To understand how AI may be changing the dynamics behind SaaS, the real question is: “How is AI driving business outcomes ...

Historically, successful companies have an LTV to CAC ratio of 3:1. So, if it takes a company 20 months to recoup CAC, the customer needs to renew for 60 months, or five years, for the company to ...

Seeing this quality as key to a strong subscription business, Apple's lifetime value to customer acquisition cost (LTV/CAC) ratio is estimated by the Morgan Stanley team to be at 16x, which ...

Comprehensive examination of customer retention and LTV to CAC ratios. Exploration of the role of network effects and SaaS models in shaping the software landscape.

In China, customer acquisition costs (CAC) are outpacing customer lifetime values (LTV) and the reality is, there is little companies can do to reduce CAC online as the gatekeepers (social/e-commerce ...