With their ability to track TV viewers' behavior, including what they watch and search for on their TVs, smart TVs are a ...

If you thought ads were intrusive before, you haven't seen anything yet. LG has recently signed a multi-year agreement with a company called Zenapse with an aim to leverage "emotional intelligence ...

LG has unveiled a trove of new ad formats, including a unique opportunity that allows marketers to use 3-D technology to ...

Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads.

The aim is to show LG webOS users ads that will emotionally impact them. The upcoming advertising approach comes via a multiyear licensing deal with Zenapse, a company that describes itself as a ...

LG Ad Solutions today (May 15th, 2025) unveiled its latest research report, The Big Shift 2025 | UK Edition, uncovering a ...

and pay a comparative pittance vs any ad revenue they've already earned being shady. Not saying LG is doing that, but it's in no way outside the realm of possibility. I get that everything is an ...