The menthol cigarette still draws controversy today ... And that became a brand, the Kool brand.” Dennis Milko, Jefferson County Historical Association But that legacy may now be in trouble.

When menthol tobacco products were emerging in 1933, however, the brand Kool represented only 2% of the market. As national attention to lung cancer increased in the 1960s, tobacco companies began ...

the makers of Salem and Kool, Newport and Marlboro, respectively, did not respond to the allegations of racial targeting. “Reynolds has been clear on our position regarding banning menthol ...