Kleenex is such a strong brand that in some parts of the world, the word 'Kleenex' is used interchangeably with 'tissue'. It also has a powerful legacy, and is celebrating its 100th birthday this ...

Kimberly-Clark?s Kleenex brand is leveraging an interactive tissue box to let users deliver Messages of Care as part of a Facebook campaign that points to the power of linking social and a ...

Kimberly-Clark’s Kleenex brand is ramping up sales in Walmart stores by asking consumers to snap a photo of their receipt, text it to a designated number and enjoy a $5 reward code for a digital ...

Fifteen years ago, market researchers at Kimberly-Clark began to send out warning signals: Kleenex was in trouble, through no fault of its own. “Consumers just weren’t engaging with the business ...

Kleenex tissue maker said on Thursday it would invest $2 billion over five years to expand its manufacturing capacity in the ...

The company behind the Huggies, Kleenex, Depend and Poise brands is ramping up its U.S. manufacturing. Kimberly-Clark plans ...

Kleenex’s 'Someone Needs One' campaign is tissue-soft on brand-specific messaging, but powerful on emphatic narratives. Explained William Rosen, CEO at VSA Partners, the Chicago-based creative agency ...

Kimberly-Clark Corp.'s Kleenex tissue brand turned to mobile marketing to promote the launch of its Kleenex Facial Tissue with Lotion. The launch of the "It feels good to feel" campaign was supported ...

Kimberly-Clark announces major investment in Ohio & South Carolina, but in Wisconsin, where it was founded more than 150 ...

Kimberly-Clark (KMB) announced plans to invest over $2B over the next five years in its North America business. “Amid rising ...