While America's love affair with Japanese foods and ingredients, from ramen and sushi to yuzu, has been an ongoing obsession, ...

The global supply of Japanese green tea powder is threatened by its social media-fueled popularity.

And like everything TikTok touches, it got loud fast. Related: Lululemon faces rising challenge from copycat/dupe brands ...

sourcing its matcha from Kyoto tea merchant Kanbayashi Shunsho Honten, who selects its high-quality ingredients from tea grown in Uji, Japan’s most respected matcha-producing town. Koi can also mean ...

Takashimaya Japan Sweets Fair is a new Japanese food fair in Orchard that runs till 30 April 2025. Get Ippodo matcha, mochi ...

Spanish plant-based beverage brand YOSOY, has partnered with Matcha & CO, to introduce a new ready-to-drink oat matcha ...

Once a ceremonial staple, it’s now the clean-girl beverage of choice, glowing up on Instagram and popping up on every stylish desk from Bandra to Brooklyn. Life + Culture, ELLE Wellness, Fashion, Tren ...

Paring it with white chocolate helps to mellow the earthy flavour, so even if you aren’t a fan, this decadent bar is a great ...