Keratin has long been the cornerstone of many hair care products, celebrated for its ability to smooth and strengthen hair.

Kits, serums, masks, and more—these treatments smooth texture for a fraction of the price (and time spent) at the salon.

Keratin is a fibrous protein naturally found in our hair, skin, and nails, giving them structure and resilience. But with age or exposure to environmental pressures, our body produces less keratin ...

Allied Market Research published a report, titled, "Keratin Products Market - Global Opportunity Analysis and Industry ...

The up-and-coming beauty brand has broken the internet across Europe with its one-of-a-kind at-home Keratin Treatment, selling over 500,000 bottles. After seven sell-outs the viral hair care has ...

From the infamous Brazilian blow-dry to the frizz-fighting KeraStraight, keep reading for everything you’ve ever wanted to know about keratin treatments… If you’ve ever moaned about your ...

Keratin has been a buzzword haircare ingredient for some time now, especially with the popularity of salon treatments such as the Brazilian blowout. But what about gentler, at-home keratin hair ...

Discerning beauty buffs have found the ultimate solution to unruly hair in an affordable at-home keratin treatment, and impressed reviewers say it leaves hair ‘silky straight’ in just one use.