LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

Barbie has announced that LeBron James is the first athlete to have a Ken doll. Mattel, the parent company that owns Barbie, released photos of its new doll in the likeness of NBA legend ...

LeBron James is officially part of the Barbie universe. Mattel announced a new Ken doll in the likeness of the NBA star, marking the first time a professional athlete has been featured as a Ken.