LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

The first Ken Doll in Barbie’s Styled By collection is influenced by KidSuper. With an outfit inspired by the designer’s SS21 ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

"Ken is Barbie's longtime best friend and supporter," said Krista Berger, senior vice president of Barbie and Global Head of Dolls, Mattel via press release. "We are excited to bring fans a new ...

Aside from Ken, can you name another male member of the Barbie family? No? Blaine, Derek, Alan—not ringing any bells? Maybe this one will: LeBron James. James joins Elvis Presley, Frank Sinatra, David ...

The doll will be released by Mattel ahead of Ken’s 65th anniversary ... senior vice president of Barbie and global head of dolls at Mattel said.

Ken, Barbie's longtime best friend and supporter ... senior vice president of Barbie and global head of dolls at Mattel. Mattel said that, along with the LeBron James doll, it will honor other ...

US basketball player LeBron James has said it is “an honour” to have the first Ken doll of a professional athlete be made in his likeness. Toy company Mattel is releasing the new figure, known ...

“Ken is Barbie’s longtime best friend and supporter,” Krista Berger, senior vice president of Barbie and global head of dolls, Mattel, shared via the release. “We are excited to bring fans ...

"Ken is Barbie's longtime best friend and supporter," said Krista Berger, senior vice president of Barbie and Global Head of Dolls, Mattel. "We are excited to bring fans a new presentation of Ken ...

“Ken is Barbie’s longtime best friend and supporter,” said Krista Berger, Mattel’s senior vice president of Barbie and global head of dolls. “We are excited to bring fans a new ...