The quiet rise of K18—a premium haircare brand with a scientific soul—offers a textbook case of what modern consumers want, and what luxury brands must now deliver. Not louder claims. Not flashier ...

The K18 Leave-In Molecular Repair Hair Mask has quickly become the crown jewel of the brand’s science-backed, ...

in typical K18 fashion, now reinvented the dry shampoo category with AirWash, a non-aerosol (!) spray that claims to eliminate excess oil without a powdery residue or strong fragrances to mask odor.

Over the years, I’ve tried my fair share of dry shampoos, and while I’ve found a few I like, there’s always room for improvement. Cue the K18 Biomimetic Hairscience Air Wash Dry Shampoo.

Step 1: Before a colour service, our in-salon process would be to mist the hair with K18 Peptide Prep to help reduce mineral ...

Our top pick for the best clarifying shampoo is the K18 Peptide Prep Clarifying Detox Shampoo, which customers love for its ability to tackle grease while leaving hair feeling healthy and soft.

Hailey Bieber swears by the K18 viral hair mask and now the brand has launched two new shampoos. Here are Team Stylist’s honest thoughts on the K18 hair range. With a long list of scientific ...