Juul launched in 2015, and within two years on the market, its popularity skyrocketed. Cofounders Adam Bowen and James Monsees were hoping to create a satisfying alternative to cigarettes for ...

She dismissed the $30 million that JUUL is spending as a "rounding error" for a company that just raised $1.2 billion from investors. "Frankly, if they really wanted to do something to impact ...

Following is a transcript of the video. Irene Kim: You've heard of Juul. It's the highest-selling and fastest-growing e-cigarette on the market. In 2017, it generated $224 million in revenue.

Illinois Attorney General Kwame Raoul announced that the state will get $24 million in its settlement with Juul Labs.

E-cigarette company Juul’s founders, board members and biggest investor, Altria, can’t duck a bellwether lawsuit claiming they conspired to deceive consumers about the addictive nature of vaping ...

Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.) ...