BMW calls this the Heart of Joy, ready to make the next generation of vehicles the most engaging yet. Divisions M Founded 1916 Founder Karl Rapp and Gustav Otto Headquarters Munich, Germany The ...

BMW ran into one big problem on the road to developing EVs: It didn't have a car that was fast or powerful enough to really test its new vehicle dynamics computer. To really test the new computer ...

BMW is on the brink of unveiling the first ever model built on its all-new Neue Klasse architecture—the platform that will underpin its next-generation electric vehicles. While we don’t know ...

The Heart of Joy represents an interesting future for the German brand that still wants to be known as the “Ultimate Driving Machine” in the electrified future. The vehicle we rode in is ...

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this innovative technology integrates drivetrain ...

The BMW Vision Driving Experience, or VDX, is a high-performance concept that highlights the upcoming “Heart of Joy” management controller. The VDX is a four-motor battery-electric vehicle ...

BMW's own Heart of Joy control unit will debut in upcoming Neue Klasse EVs It consolidates multiple separate control units into a single, integrated one Promised benefits include quicker and more ...