BMW calls this the Heart of Joy, ready to make the next generation of vehicles the most engaging yet. Divisions M Founded 1916 Founder Karl Rapp and Gustav Otto Headquarters Munich, Germany The ...

The Heart of Joy represents an interesting future for the German brand that still wants to be known as the “Ultimate Driving Machine” in the electrified future. The vehicle we rode in is ...

The BMW Vision Driving Experience, or VDX, is a high-performance concept that highlights the upcoming “Heart of Joy” management controller. The VDX is a four-motor battery-electric vehicle ...

BMW's own Heart of Joy control unit will debut in upcoming Neue Klasse EVs It consolidates multiple separate control units into a single, integrated one Promised benefits include quicker and more ...

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this innovative technology integrates drivetrain ...