In 1956, the dairy industry became involved as a sponsor. "Drinking the coveted bottle of ice-cold milk on Victory Podium isn't just a celebration — it's a tribute to dairy farmers and more than ...

Douglas Boles said. “These milk pints and cartons are another way our fans can be part of the Race Day excitement and celebrate like an Indy 500 champion.” An ice-cold bottle of milk after 500 miles ...