After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second ...

The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, ...

Jaguar has a new brand identity. This includes a new logo and several design elements. The first all-new Jaguar EVs will debut in 2026. Jaguar, the British luxury automaker that used to ...