In the years since its inception, Vieve has quickly become a brand used and loved by the general public, make-up artists ...

But what’s in it that makes it so effective? Created by make-up artist and content creator Jamie Genevieve, the entire Vieve lineup takes a really innovative approach to formulations by ...

The city's make-up fans will be able to discover and shop VIEVE’s full range, as well as new and exclusive merchandise. Founded by professional Glasgow makeup artist, Jamie Genevieve ...

Vieve. Ever since Jamie Genevieve launched her cosmetics brand in 2020, the beauty industry has been enamoured with so many of her innovative formulas. In particular, Skin Nova. A dewy primer that ...

Glasgow-based influencer Jamie Genevieve has secured a spot in ... In 2020, she launched VIEVE, her own vegan and cruelty-free makeup brand. She boasts over 1.3 million followers on Instagram ...