Jamdani is a time-consuming and labour-intensive form of handloom weaving traditionally practised by craftspeople around Dhaka. The sheer cotton textiles are renowned for the richness of their motifs, ...

Arny's approach is pragmatic and market-driven. "One major issue is that when we work with Jamdani, we often feel the need to 'force' customers into wearing it, instead of letting the fabric speak ...