JLR is much less flexible, particularly as it embarks on a bold and risky brand transformation. Whether that move pays off is still anyone’s guess. Jaguar’s rebranding has drawn attention and ...

The automaker had already started a rebranding strategy, changing its name from Jaguar Land Rover to JLR and trying to convert from a premium to a luxury brand. The move will reposition it in an ...

"The USA is an important market for JLR's luxury brands," the company said in a statement. "As we work to address the new trading terms with out business partners, we are taking some short-term ...

That would, of course, be the iconic Jaguar E-Type sports car, which got a bevy of engines, raced just about everywhere it ...

Now, JLR (otherwise known as Jaguar Land Rover) has patented a new technology that's said to burn fuel better with laser beams. If it's as efficient as suggested, perhaps the combustion-powered F ...

“The USA is an important market for JLR’s luxury brands,” the company said in a statement. “As we work to address the new trading terms with out business partners, we are taking some short ...

Jaguar Land Rover (JLR) has stopped shipments to the U.S. for one month as it figures out how to respond to President Trump’s 25-percent tariff on imported vehicles. “The USA is an important ...

Wholesale sales are the finished cars JLR sells as a business, as opposed to retails which are vehicles customers buy from retailers. JLR said it enjoyed strong wholesale and retail sales for the ...

The U.S. was one of JLR's only growth markets last year and accounts for more than a quarter of its global sales of Range Rover Sports, Defenders and other models. JLR's sales, in turn ...

Jaguar Land Rover produces sports utlity vehicles and luxury vehicles. JLR is part of Indian automotive company Tata Motors Limited. Its root office is at Whitley in Coventry. There are also bases ...