Then there’s the nonprofit, government-associated Saudi Cinema Association, which is designed to promote and spread film ...

Its striking forms rise 295 ft. from the desert, but this is no mirage. The new King Abdulaziz Center, also known as Ithra, is a cultural hub that reflects “the changes sweeping Saudi Arabia ...

Ithra joined as the event’s strategic partner in 2014 ... Saudi cinema is building momentum and carving out its place on the international stage.” Find more information here. 2. Word on the street: ...

Ithra Mathram is a real life story based on the novel by Kalpetta Narayanan. Biju Menon is appears in the lead role after a long gap. Swetha Menon plays the female lead in the movie. Ithra Mathram is ...

The roar of engines and the thrill of speed took center stage as the Aston Martin Aramco Formula One Team returned to Saudi Arabia for the Saudi Arabian Grand Prix. Fans of racing were treated to a ...

Alzamil explains that selection is just the start. “At Ithra, we support creatives through every stage: from script labs and mentorship programs to production and international festival ...