Building a country’s entire film industry from the ground up is no easy task. But in just eight short years, Saudi Arabia – which only began having cinemas across the kingdom in 2018 – has ...

The founder and CEO of Ithra Dubai is overseeing the Deira enrichment project, which aims to “transform the legacies of our past into landmarks of the future”. His career includes posts as CEO of ...

Ithra joined as the event’s strategic partner in 2014. The festival offers space for film screenings, script development and industry networking. "The 11th edition of the festival represents a ...

Ithra Mathram is a real life story based on the novel by Kalpetta Narayanan. Biju Menon is appears in the lead role after a long gap. Swetha Menon plays the female lead in the movie. Ithra Mathram is ...

People were simply feeling uninspired. Ithra, a cultural center like no other, was affected by social distancing, resulting in decreased visits and footfall. With the help of IPSOS, we were able to ...